It is rather concerning,that even in the Digital Age,a vast number of companies find that an online presence is negligible. According to recent statistics,only about 64% of small businesses have a website. Provided,that 90% of adults in the US are internet users,this results in a staggering amount of missed opportunities. And as the internet is increasingly more intertwined with all our activities,it has become crystal clear that online marketing is quintessential for the survival of a business. Here are 5 of the main reasons for employing online marketing to boost your business:
Brand and Product Awareness
Recent studies found,that 88% of consumers will research their products on the web before buying,regardless of purchasing in-store or online. Therefore,building a strong brand and product awareness,will help you build trust,and inspire reliability for your future customers.
Cost-Effectiveness and Scalability
Internet marketing is one of the most cost-effective means of marketing,with virtually unlimited scaling potential. With a relatively small budget,you can tap into an extremely large audience,and when your business grows,scaling your online advertising will be quick and effortless. Another significant financial benefit of online marketing is that it offers the highest Return on Investment (ROI),which is especially important if your budget is limited.
A Fighting Chance for Small Businesses
We’ve all seen our local Phoenix family business wiped out by the big franchises like Walmart,Amazon or Starbucks. Small enterprises simply can’t compete with their billion-dollar ad revenue. Online marketing can level the playing field for small businesses,by allowing them top online ranking in their niche. Managed effectively,it offers unprecedented control of their ads,and customer statistics.
In contrast to regular TV or Print ads,online marketing allows you to target your audience almost down to the individual. This level of personalization will drastically increase your Average Click-through Rate (CTR),due to the control over the group of prospects who will see your advertising. Personalizing your ads to your specific needs will guarantee that no dollar spent will go to waste on a demographic that is partial to your products and services. Naturally,this will also result in an improved ROI,and a higher percentage of sales.
Outreach and Accessibility
According to recent studies,the average adult in the US spends a staggering 6 hours and 42 minutes online on a daily basis. Around half of that time is spent on mobile devices. It has become imperative for businesses to be able to reach their clients where they spend most of their free time: online. In today’s day and age,small businesses that neglect to create an online presence will soon be forgotten. Having a website for your business also allows 24/7 accessibility to your goods and services. Having the advantage of a virtual storefront,open round-the-clock will make sure that you don’t miss out on any customers or business opportunities.
Digital marketing should be embraced by every business that is looking to increase its market share,brand awareness or sales. With the efficiency,scalability and unique data sets provided by online phoenix marketing,it is a beam of hope for small businesses struggling to survive in today’s competitive climate filled with large corporations.
If you are ready to reap the benefits of internet marketing,we at Salterra help small businesses with a multitude of professional web design and digital marketing services,all oriented towards elevating your market presence and brand recognition. No matter the size of your business,our team can take you to greater heights.
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